I’m convinced we are a nation of scone lovers because every time I put a scone recipe on Shared Kitchen, I get a massive amount of hits. They are homely, filling, and, sweet or savoury, they are easy to make. While most scones are made with processed white flour, bran or wholemeal flour can be included to improve the nutritional quality, and along with cheese, nuts or dried fruit, milk or buttermilk, they do contain some goodness. Without the addition of cheese or nuts, they are low in fat, hence the reason they should be baked fresh and consumed the day of making (fat like butter, helps keep baking fresher for longer – take it out and baked goods quickly dry up).
But here’s my gripe: scones cost a pittance to make. Probably the most expensive thing is the electricity needed to run the oven … then again, as scones are cooked in the bat of an eye – about 10 minutes – it’s probably minimal. How much would you expect to pay for an average-sized scone flecked with a few sultanas or a few grates of cheese when you pick one up from a lunch spot? Would you expect it to be heated, and to have butter included? How much would you pay for a large scone with lots of cheese, or a sprinkling of nuts or tasty bits and bobs on top? Should you pay more if you sit down to eat the scone, either out of a paper bag or provided plate? These are all points I have been pondering of late.
Well, if I was buying a regular joe sort of scone from a home bakery (not that I am likely to), I’d like to pay no more than $3.50, but I may be dreaming. I reckon $4.00 for a scone warmed and served with butter, and $4.50 for one with all the bells and whistles, warmed and served on a plate. But $6.00? For a few mouthfuls of regular scone??? (And imagine if the scone was not even freshly made but was frozen.) Or $7.50 for something a tad fancier? Get the formula right (appearance, rise, lightness, taste) and scones will sell like the proverbial hot cakes.
I think I can safely say that the way to make money in the food industry is to sell coffee, tea, ice cream and grog. And scones.